Sidney Maxwell

Sidney’s unique talents and skills will support Kingdom Franchisees by providing strategic business and operational support for the clubs and franchise partners after they officially open for business.

Sidney brings a wealth of experience in the medspa and wellness industry, having excelled in both management and sales roles. She has a proven track record of driving member retention, increasing revenue, and providing exceptional sales coaching to help teams and businesses achieve their goals.

In addition to her work in the medspa field, Sidney held operations and training roles with the largest Massage Envy franchise group, overseeing multiple locations and implementing strategic initiatives to streamline processes and elevate team performance. Her experience in this capacity allowed her to develop a deep understanding of operational excellence and effective team training at scale.

Sidney holds a bachelor’s degree in Management and is currently pursuing a Master’s degree in Project Management.

Outside of work, she enjoys spending time with her senior rescue cat, practicing yoga, and paddleboarding.

Sidney Maxwell

Ace Rodrigues

Founder and CEO

When asked how he came up with the concept of Pickleball Kingdom, Ace likes to say, “On a windy, dirty court while standing in the sun waiting to play on January 9, 2021, I said out loud, ‘There has to be a better way.’ And then God threw this lightning bolt of a mission into my heart that has lit my brain on fire, and it’s been blazing ever since.”  

And the pickleball world has been better for it. Ace’s past experiences founding companies, scaling growth, and creating support networks, primarily in the financial services and energy efficiency sectors, serves him well in setting the go-forward vision to build Pickleball Kingdom.   

Having developed and coined numerous concepts and phrases that are now industry standards, Ace’s innovative approach continues to craft the path for not only the Kingdom brand, but the greater indoor pickleball industry itself. The creation of “Pickleball Paddle Battle,” a competition reality show is one such example of Ace’s leading-edge thinking.  

Originally from Hawaii, Ace has been married to Tracy for over 30 years and they have 2 children and 2 grandchildren. Ace and Tracy love sports, movies, and eating out. 

What motivates him? “I’m the most blessed man on the planet. So, my drive is to create Kings and Queens of Kingdoms, which are our franchisees, first throughout America, then throughout the world.”