Joseph Parisi

Joseph’s unique talents and skills will support Kingdom Franchisees by providing strategic guidance and direction in the areas of pickleball and learning and development. His expertise in these areas help franchisees build and teach the Pickleball Kingdom model.

Before joining Pickleball Kingdom, Joseph proved to be an innovative leader through consulting and later at the Christian Broadcasting Network (CBN). During his most recent tenure at CBN, Joseph spearheaded digital strategy for the flagship show 700 Club Interactive. Through his leadership, the show experienced remarkable digital audience growth, including over-doubling the monthly digital reach by his eighth month.

Beyond his professional accolades, Joseph is a competitive pickleball player who brings authentic passion and a deep understanding of the sport to his role as the Senior Director of Pickleball and Learning & Development. Joseph is dedicated to fostering excellence in providing a world-class pickleball experience while cultivating a culture of continuous growth and development within the organization. By designing innovative training initiatives and supporting franchisees with tailored learning solutions, Joseph ensures that Pickleball Kingdom remains the leader of the industry, empowering both players and staff to thrive and excel.

Joseph Parisi

Ace Rodrigues

Founder and CEO

When asked how he came up with the concept of Pickleball Kingdom, Ace likes to say, “On a windy, dirty court while standing in the sun waiting to play on January 9, 2021, I said out loud, ‘There has to be a better way.’ And then God threw this lightning bolt of a mission into my heart that has lit my brain on fire, and it’s been blazing ever since.”  

And the pickleball world has been better for it. Ace’s past experiences founding companies, scaling growth, and creating support networks, primarily in the financial services and energy efficiency sectors, serves him well in setting the go-forward vision to build Pickleball Kingdom.   

Having developed and coined numerous concepts and phrases that are now industry standards, Ace’s innovative approach continues to craft the path for not only the Kingdom brand, but the greater indoor pickleball industry itself. The creation of “Pickleball Paddle Battle,” a competition reality show is one such example of Ace’s leading-edge thinking.  

Originally from Hawaii, Ace has been married to Tracy for over 30 years and they have 2 children and 2 grandchildren. Ace and Tracy love sports, movies, and eating out. 

What motivates him? “I’m the most blessed man on the planet. So, my drive is to create Kings and Queens of Kingdoms, which are our franchisees, first throughout America, then throughout the world.”